George has been successfully counseling adolescents and families for over twenty years. He has provided training for the staff of several local school districts including Spring Branch ISD, Katy ISD and Houston ISD.

George has participated in providing outcome research for both Baylor College of Medicine and the University of Texas Health Science Center, and has been a guest lecturer at Case Western, University of Texas, Texas Tech and St. Thomas Universities. George has had frequent appearances with local media to educate the community on issues related to substance abuse and other addictive behaviors and has also trained hundreds of counselors and other mental health professionals on adolescent specific counseling approaches.

In addition, he currently holds a board position on the Houston Chapter of the Texas Association of Addiction Professionals.

George received the 2012 Addiction Professional of the Year and the 2013 Member of the Year awards from the Houston Chapter of the National Association of Addiction Professionals.

He is also the founding Board Chairman of the Association of Alternative Peer Groups.